The business end of a summer blockbuster

I am convinced, that Hollywood loves summer. Not for the glitz and glamour that celebrities have with their summer styles, but because movies do outstandingly well.

In the summertime, box office gross gushes to new extremes and movies that everyone predicts to be successful, always exceed their estimated assessment.

I often wonder if “The Simpsons Movie” would have done so well if it was released in say, November. (“The Simpsons Movie” was released on July 27 2007.) The box office gross for “The Simpsons Movie” (in the U.S.) was $74,036,787, which is an exceedingly high number compared to various other movies released in the fall of 2006 and winter and spring of 2007.

Of course, there are many components to the success of the “Simpsons.”

The cartoon was one of America’s widely watched television shows for years and the movie clearly had a fan club before it was released.

This is very similar to “Sex and the City: The Movie,” which was released on May 30 (in the U.S.) this past summer.

“Sex” al-ready had a huge audience, so their numbers were expected to be high as well.

Because the “Simpsons” and “Sex” already had a target audience, it was a smart decision to release their movies in the summer, where the films can historically gross the most amount of money possible.

If you research it, the movies that have made the most money in box office sales were all released during the summer months. “Pearl Harbor” (May 2001), “The Da Vinci Code” (May 2006), “War of the Worlds” (June 2005) and “Harry Potter and the Order of the Phoenix” (July 2007) all reached a box office gross of over $75,000,000 in the United States.

Movies such as “Love Actually” (November 2003), “Reservoir Dogs” (October 1992) and “Snatch” (January 2000) all had a box office gross under $60,000,000.

Could this be because of the overall success of the movie? Or are these movies less successful simply because they are not released in the summertime?

People have more time to go see movies during the summer. Families are more inclined to take the whole crew out to see a movie during the summer vacation rather than the school year, where their kids have to be in bed earlier and have plenty of time to complete their homework.

It is important to remember, however, that there are certain movies that will always do well no matter what. I am certain that if “The Dark Knight”, which made over $158 million in its opening weekend alone, was released in January, it still would have had lines out the door to get tickets for midnight showings.

Now that the summer is officially coming to an end, lets not forget our friends in Hollywood who are working hard to entertain us through all four seasons.

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