Movies

The process of filmmaking has existed since the late 19th century, with the first motion picture being “The Horse in Motion” (1873). Over the film industry’s century-plus of existence, it has weathered many developments in technology including the introduction of sound, color and computer-generated imagery (CGI). Through all of these advancements, one factor has remained constant: the need for human beings in the creative process. However, the use of generative artificial intelligence (AI) threatens not only the very principle of filmmaking, but also creates new challenges when it comes to film rights and licensing.