Dear COWnselor,
I got into a relationship a few weeks ago, and have yet to debut my new beau on Instagram. With Valentine’s Day quickly approaching, do you think it is better to soft launch or hard launch?
– Conflicted Cupid
Dear Conflicted Cupid,
Our generation’s obsession with self-image has gotten out of hand. The soft launch is a symptom of our attraction to creating a curated “mysterious” image. As we anticipate Instagram couples’ biggest day, I encourage you to think about what is lost through the soft launch. You are already an Instagram user who inexplicably posts the pieces of your life that you find interesting. Consider your followers; over the years, they have liked and viewed a barrage of personal victories, opinions and posed photoshoots. Don’t you think they deserve some information that might interest them? I always encourage a hard launch. Reward your loyal followers with as much information about your significant other that you can reasonably share. I guarantee that the nosiest of your friends and acquaintances will be grateful to you for posting a full-body photo of your partner, a tag to their Instagram, their first and last name, possible aliases and city of origin. The soft launch has grown tedious and corny, and this Valentine’s Day, it’s time for us to let go.
– COWnselor
